With "GO ONE MORE" at the heart of the Bare Performance Nutrition brand, we set out to create content that put meaning and action behind this statement. The goal of BPN is built around having a positive impact on the lives of people. From the outside looking in, BPN is just a supplement company. But for all who invest in and contribute to the mission, there is an understanding that BPN is something much greater.
To spread the GO ONE MORE message farther and wider, BPN partnered with creators and wellness influencers to tell their story, and to inspire.
Role: Strategy (lead) + Creative Director (support)
Project Type: Brand Storytelling, Product Advertising
Channels: Paid Digital, Organic Social, Programmatic, OTT, Brand Activations, Display Ads, Shopify Site
"GO ONE MORE" is a way of life. It drives everything we do and everything we strive to accomplish.
"GO ONE MORE" is meant to push you beyond what you think your mind and body is capable of. It is not just something you apply once. It compounds. Push yourself daily to run a little further, train a little harder, learn a little more and over time those things compound to facilitate your progression forward.
Pulling together athletes across multiple disciplines and multiple background, we aimed at telling stories that connect with people and inspire them to GO ONE MORE. Not only that, but to live up to the challenge and be the best possible version of themselves. We asked the question, what would happen if you showed up for yourself every single day. For yourself. Choosing to GO ONE MORE. Even when things get hard.
DIFFERENT BREED
“Christian is a different breed of creative strategist. He pushes us to think outside of the box and explore different life experiences and viewpoints. He changed the way we all saw things. He challenged us to think differently and think bigger. Christian pulls his inspiration from a diverse background of life experiences and uses his creative eye to bring ideas to life - despite being a young professional, Christian has wasted no time in building robust work experience and establishing a habit of going above and beyond for his team."
Nick Bare
Founder + Chief Creative Officer
Bare Performance Nutrition (BPN)