Wild Willies was a DtC leader in beard care products that empowered men to embrace their freedom and their wild side. Wild Willies was launching in retail nationwide and needed support building name recognition, a cohesive brand tone, and an omnichannel campaign that supported both DtC efforts and their retail presence. We helped define Wild Willies' campaign tone to align with their strategic business goals, while carving out a unique voice in a crowded space.