About | Christian Carrillo | Marketing Strategist

MEET CHRISTIAN:
THE AWARD-WINNING
BRAND BUILDING
MARKETING LEADER

Anchor 1

GET IN YOUR FEELS

When you were looking through my website, could you tell I am a National Champion in Olympic Sprint Kayak? Probably not. But, this part of my background speaks to two things that drive me: teamwork, discipline, and the thrill of going all in.

This mindset shapres how I show up as a Brand Manager. I care deeply about the way things make people feel. Whether it's the people we love, the music that moves us, or the one romance movie you just know is going to wreck you (and yet, you still press play). I believe brand management should tap into that same emotional current.

My name is Christian Carrillo and I love to feel. I love the way people interact with one another, with brands, and with the world around them. With a rich background in brand management, creative leadership, and brand stewardship, I use insight and empathy to build campaigns and identities that connect... all with clarity, depth, and purpose.

LET'S GET PERSONAL

I've always been drawn to the bittersweet. The way two opposite emotions can exist at the same time. Like watching a rom-com after a breakfup (because yes, you're heartbroken, but also yelling "Seriously? A happy ending!?"

i believe that brands should meet people at that level, not just with relevance but with true resonance. Corporations forget that we are people with goals, feelings, and emotions. Even from a B2B perspective, corporations create some feeling. That's what makes something memorable and builds a connection that lasts. That's why people cry at Extra Gum commercials (unless you're still in the thick of heartbreak, then you're just crying). That's the magic of branding: it can make you feel.

That's what I am to build: brands that feel personal, connected, and meaningul. Because anything can make a pretty ad or sell a product. But creating and nurturing a brand that makes someone feel something? That's uncommon creativity.

Big Ideas Live Here →

I BELIEVE...

I believe in brands that stand for something. Brands that communicate with clarity, speak in distinct voices, and show up with purpose.

As a brand manager, I immerse myself in new industries, challenges, and stakeholder ecosystems. I thrive on understanding what people value, what they're afraid of, and what moves them to act.

Core Values →

BRINGING CREATIVITY
TO THE TABLE

I view marketing as part art and part science.

Art. That's the heart. I believe creativity should challenge the norm. Whether through visuals, voice, or campaign concepts, the work should feel like something fresh, personal, and emotionally relevant.

Science. That's the strategy. Using data, insight, and analysis I craft brand strategies rooted in real people's lives (their motivations, fears, and aspirations). From persona development to campaign architecture, I build systems that serve the audience first. Because, when brands understand their people, they don't just communicate... they connect.

AWARDS FOR KITCHENAID

Awards for my work on the KitchenAid "A Woman's Place" campaign in partnership with Hulu, Vox Media, and the James Beard Foundation.

KitchenAid - A Woman's Place

Clio Awards
Branded Entertainment - Shortlisted
The Webby Awards - Honoree
Advertising, Media & PR - Diversity, Equity, & Inclusion (2021)
The One Club ADC Awards
Bronze Cube for Motion/Film
Tribeca X Film Festival
Finalist
Cannes Lions
Online Film: Consumer Durables - Shortlist
Effie Awards
Positive Change - GOLD
Jay Chiat Awards
National Strategy - Silver & PR Strategy - Bronze
AICP Awards
Cause - Shortlisted
WARC Awards
Brand Purpose - Finalist
London International Awards
TV/Cinema: Branded Content - Silver
Home Furnishings/Appliances - Silver
Corporate image/Social Awareness - Bronze
Branded Entertainment: Doc Short Film - Bronze