With home renovations and care ramping down after the Covid-19 pandemic, home furnishings brand SelectBlinds realized they could no longer coast on high consumer demand and needed to build out creative that resonated with consumers. They realized every brand in their category looked, talked, acted, and felt the exact same way. Examinining differetiators in product, experience, and brand... we landed on the differentiator being EASY (but a little cheekier). Everything else in life may be hard, but SelectBlinds makes it easy. Whatever that means to you.