As a leading disruptor in Probiotic and Gut Health, Physician's Choice needed support in building their top and middle of funnel creative. With a strong PPC team and great performance with earned media, they wanted to revamp their positioning, identity, and funnel. I helped build them a new, robust brand identity and creative to fill the funnel, and landing pages to drive final conversion.

Role:  Strategy (lead) + Creative (support)
Project Type:  Brand Strategy, OTT, Video, eCommerce Landing Pages
Channels: OTT / CTV, Shopify Website, Paid Social