Cremo approached us with a clear mission: to elevate their brand and communicate the their fine fragrance story, emphasizing their premium, crafted scents by master perfumers. However, they also needed to ensure the message was approachable in a way that would resonate with both new and existing customers. The brand needed to break through the noise, increase awareness across multiple product categories, and elevate their market position with a fresh, scalable creative platform that could be owned long-term.