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Daniel Alain was known for their premium human hair wigs, but after spending money on a hair loss laboratory, they developed innovative products to treat hair loss and hair shedding. Thus, DA360 was born as a comprehensive product line to serve people from hair shedding through to hair loss. I helped them bring this new product INTACT 5 to market. Intact5 was a patented and clinically studied innovation that helps people address hair shedding at the root with visible results in under 5 minutes. Our goal was to introduce Intact5 to the market and show women how they can love their locks again.
Role: Strategy (lead) + Creative (support)
Project Type: Brand Strategy, UGC, Campaign Video, Website
Channels: OTT / CTV, Paid Social, Shopify Website
Anchor 1

CREATIVE ASSETS
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