With the #1 selling Mushrooms supplement on Amazon, The Genius Brand wanted help in building a brand presence and driving brand lift and brand sales beyond their core sku. The goal was building a brand identity, brand preference, and brand sales, while expanding their sales beyond their core sku. Part of this meant finding ways to increase AOV and creating a reason to buy from their website as opposed to Amazon.

Role:  Strategy (lead) + Creative (support)
Project Type: Brand Strategy, OTT, Video, UGC, eCommerce, Website, Organic Social, Lifestyle & Product Photography 
Channels: Organic Social, OTT / CTV, Shopify Website, Paid Social