When AI was introduced to growers, a lot of them were skeptical. Why spend money on technology when I've been a successful grower for decades? Well, because it works. Introducing AI to a sceptical audience is hard, so making it relatable and easy to understand is critical.
Role: Strategy (lead) + Creative (support)
Project Type: Product Marketing
Channels: Paid Digital, Organic Social, YouTube, Print
PROBLEM
Valley Irrigation and Prospera Technologies introduced a cutting-edge artifical intelligence platform called Valley Insights. This product has transformed the way growers think about maintaining their farms. But, smaller growers in rural areas aren’t adapting it and are skeptical about the need for technology on their farms. They already spend tens of thousands on expensive irrigation equipment and tech that goes along with it.
SOLUTION
Testimonials from real growers about the success and savings they have had with Valley Insights. Sometimes its hard the quantify how much you are saving with peace of mind, but when problems arise, Valley Insights is there. Despite being relatively new to market, there are countless stories from real growers and real Valley dealers of savings in the thousands of dollars. These savings not only pay for Valley Insights back, but continue to provide peace of mind.
BIG IDEA
Meet the Growers. Valley Insights has already had major success with growers of all sizes and crops. So why not introduce growers to these fellow growers and their stories. Your Valley Dealer may know best, but trust us… the grower next door knows better.
IMPACT
98% of Valley Dealers feel confident in explaining the value of Valley Insights to customers. 60% increase in trial sign-ups and 30% increase in installations of Plant Insights.
AUDIENCE
Targeting small to mid-sized growers who have not implemented AgTech or have minimal AgTech services already for their farms. Initially targeting the Midwest and Upper West located near Valley dealers. This offering is primarily targeted as an upsell opportunity for current Valley customers who have pivots already or subscribe to a different Valley offering such as AgSense or Pivotrac.
