GS Labs began offering COVID-19 Tests in October 2020 with a mission to offer convenient and quick testing options, with same-day appointments and same-day results. We help people “test today, know today.” With misinformation, insurance company campaigns, and communities needing information, GS Labs stepped up as a community leader to offer knowledge and comfort in time of need. Seen as a "temporary" company, GS Labs sought permanancy and needed to establish their brand, fight misinformation, and defend its reputation as a community champion.